viral marketing

Lets face it, the future is here. Hahahah. Im talking about the future of advertising, and specifically movie advertising. The greatest viral marketing campaign was for The Dark Knight. The creators went far and wide to engage the fan hordes and the campaign was truly one of the most inventive things I have seen. Now with the bar raised so high, other movies and their studios are trying to follow. One that has potential is Terminator Salvation as several websites linked to Skynet and the Resistance have been set up. There hasnt been too much activity, until today when Skynet sent out an email about the strange audio interference on the website. When slowed down, the audio revealed to be a cryptic message from resistance fighters. TheBadandUgly.com has a rundown of what Im talking about. Interesting and confusing so far. But like I said it has the potential to be great.